Overview:
Salem Group had the privilege of collaborating with Dawaer Foundation as Business Development Consultants for the “Our Stories” platform. Dawaer Foundation is a non-governmental organization committed to advancing child and youth rights, promoting freedom of expression, and safeguarding young individuals from violence. Established in 2015, Dawaer also actively engages with policymakers to advocate for legislation that reinforces youth and human rights.

Objectives and Scope:

In this capacity, Salem Group undertook a series of strategic initiatives to optimize the operations of the “Our Stories” platform and enhance its sustainability in the media landscape. Our scope of work encompassed the following key areas:

1. Business Strategy Development: Salem Group took on the responsibility of planning, developing, and overseeing the overall business strategy for “”Our Stories.”” This strategic framework aimed to chart the course for the platform’s growth and impact.

2. Visibility and Marketing Strategy: Our team designed a comprehensive visibility and marketing strategy tailored to increase engagements and drive sales. This strategic approach was pivotal in expanding the platform’s reach and influence.

3. Monetization of Online Media Platform: Salem Group played a crucial role in monetizing the “Our Stories” online media platform. This monetization strategy was instrumental in generating income to sustain the platform’s operations effectively.

4. Financial Planning: Our consultants were actively involved in financial planning for the platform, ensuring that it was on a trajectory for financial success and sustainability.

5. Key Performance Indicators (KPIs): We worked closely with Dawaer Foundation to identify and determine key business development KPIs. These performance metrics served as benchmarks for evaluating the platform’s progress.

6. Client Communication: Salem Group was responsible for engaging with both potential and existing clients. Effective communication played a pivotal role in building and maintaining successful partnerships.

7. Marketing Campaigns: Our team monitored, measured, analyzed, reviewed, and reported on marketing campaigns and strategies. These insights were essential in maximizing potential sales and engagements.

8. Feedback and Insights: Salem Group actively shared insights and feedback with Dawaer’s team to support the evolution of their strategies.

Our collaboration with Dawaer Foundation on the “Our Stories” platform exemplifies Salem Group’s dedication to empowering organizations and initiatives committed to youth rights, freedom of expression, and impactful advocacy. Through our strategic consultancy services, we contributed to the platform’s growth, financial sustainability, and its ability to create meaningful change in the media landscape.