Overview:
Salem Group had the privilege of collaborating with the United Nations Development Programme (UNDP) on a project that aimed to explore the potential of developing a private-labeled brand of freekeh produce harvested from Lebanese farmers and introducing it to the United States market. Our partnership with UNDP encompassed a range of crucial tasks aimed at expanding market opportunities for Lebanese agricultural products, particularly freekeh.

Scope of Services:

1. Freekeh Market Assessment: Salem Group conducted a comprehensive market assessment to evaluate the feasibility of introducing a private-labeled brand of freekeh to the United States market. This assessment involved analyzing market dynamics, demand trends, and potential competitors across various states in the USA.

2. Agricultural Strategy and Machinery Development: Our team provided training and guidance on a new agricultural strategy for freekeh preparation, emphasizing the development and optimization of machinery and techniques to enhance production efficiency and product quality.

3. Export Facilitation: Salem Group played a pivotal role in facilitating the export of freekeh to New Jersey, ensuring a seamless and efficient process that complied with all necessary regulations and standards.

4. Regulatory Analysis: We conducted a comprehensive analysis of the rules and regulations governing the export of agricultural products, particularly freekeh, to the United States. This step was essential to ensure compliance with import requirements and standards.

5. Marketing and Sales Plan: Our experts developed a robust marketing and sales plan for the freekeh product. This plan encompassed strategies for market entry, brand positioning, distribution channels, and targeted promotional activities to maximize market penetration.

Our collaboration with UNDP aimed not only to create economic opportunities for Lebanese farmers but also to introduce a nutritious and sustainable product to the international market. Salem Group’s expertise in market assessment, agricultural strategy, export facilitation, regulatory compliance, and marketing planning played a crucial role in advancing UNDP’s mission to promote sustainable development and economic growth in Lebanon while contributing to global food security.